Black Friday & Holiday Retail Playbook

A practical plan for the holiday rush, built from more than a decade of retail experience.

This eight-page printable PDF walks you through choosing an offer, checking your margin, planning bundles and displays, preparing your marketing, and getting through the sale day.

• Worked promotion math and an offer comparison
• A 14-day preparation plan
• A sale-day checklist
• Printable offer and results worksheets

For independent retailers planning Black Friday, Small Business Saturday or another seasonal sale. Digital PDF only. Print the worksheets or annotate the PDF in a compatible app.