01 / Create
Things I Make
Guides, books, workbooks, and resources that help turn an idea into something useful.
Browse digital productsCarissa Ferguson · Founder of By Carissa
A little bit of everything.
All me.
I'm Carissa. Creator, entrepreneur, chronic idea-haver, and someone who believes a different perspective can change just about everything. Around here, you'll find the things I make, the things I love, and whatever's worth talking about.
Welcome to my corner of the internet
Curiosity looks good on you.
Business, creativity, everyday life, and a little humor. Not everything fits in one category. Neither do I.
More about meExplore By Carissa
Made, found, and shared with intention.
02 / Curate
Things I Love
Good finds, useful favorites, and things I'd tell a friend about.
Explore all my favorites03 / Collaborate
Work With Me
Brand partnerships, creative collaborations, marketing insight, and selected projects.
Explore working togetherThings I Make
Ideas made useful.
Workbooks, guides, and practical tools I created. Choose one below to go straight to its product page.
The Customer Clarity Playbook
A Read the Room companion workbook. Digital PDF · $17. Product listing prepared; download pending final approval.
Coming soonWhat Else Could This Be?
An idea-to-action workbook.
View productJoy on the Days You Wouldn't Choose
A thoughtful guide for finding perspective.
View productRetail Inventory Pricing Calculator
A practical pricing tool for retailers.
View productApparel Profit Calculator
Know what you're really making on apparel.
View productBlack Friday & Holiday Retail Playbook
Plan your promotions with more intention.
View productSmall Business Content Calendar & Caption Kit
Make content planning a little easier.
View productThings I Love
A little bit of everything I love.
Some things I sell myself. Some are favorite brands or finds from places I shop. All here because I thought they were worth sharing.
Shop My Finds
Fun discoveries, limited finds, and special preorders — the things I couldn't keep to myself.
Browse my findsAmazon
Favorite finds from my Amazon storefront.
Shop AmazonWalmart
My Walmart creator storefront.
Shop WalmartTikTok
Finds and discoveries I share on TikTok.
Find me on TikTokRowe Casa
Home and wellness favorites.
Shop Rowe CasaSeneGence
Beauty and wellness favorites.
Shop SeneGenceAnd one very special little collection
Ellen, Obviously. 🩷
A little corner that's all Ellen.
Explore Ellen's collectionNotes from Carissa
Sometimes thoughtful. Sometimes ridiculous.
Stories, fresh perspectives, and the everyday things worth talking about.
Read the notesThere's more than one way to look at almost anything.
Beyond the everyday
Things that mean something.
From Black to Bold
Awareness, healing, faith, courage, and learning to see what was there all along.
Explore the storyThe Ordinary Good
People noticing people. Small acts of kindness that can make a real difference.
Learn moreMarketing 101: Read the Room
The Art of Understanding People — my marketing book, currently in editorial review. Its companion workbook, The Customer Clarity Playbook, is being prepared for release.
See the companion workbookWork With Me
Let's put your ideas to work.
Websites, marketing, creative thinking, and practical help for business owners and busy people. Explore an offer or reach out about a custom project.
Shopify Website Refresh
Website design and refresh support for a more polished, useful storefront.
View serviceBusiness Brainstorm & Action Plan
Get fresh perspective and a practical next-step plan.
View serviceBusiness Clarity Session
Focused business insight and direction.
View serviceHoliday Marketing Express
Marketing support for busy selling seasons.
View serviceBlack Friday Planning Package
A focused plan for Black Friday promotions.
View servicePersonal Gift Planning
Thoughtful gift planning without the overwhelm.
View serviceWebsite Audit by Carissa
Practical feedback and clear next steps for your website. $120.
View website auditCustom Website Design & Collaborations
Need something more tailored? Tell me what you're building.
Let's talkHave something else in mind?
Have a collaboration, project, or question? Tell me a little about it.
One last introduction
Meet Goldie Gail.
My Frenchie, my sidekick, and the self-appointed face of this operation. She has absolutely no idea what a brand strategy is, but she's very confident this is her website.
Honestly? She makes a compelling argument.
By Carissa · A little extra, in a good way. ♡