By Carissa · Elk City, Oklahoma

Things I love.
Things I make.

I’m Carissa. This is where I share the good stuff I find, the things I make to make life a little easier, and whatever Goldie Gail is up to this week.

Carissa in a leopard-print top with Goldie Gail beside her
Carissa & Goldie Gail ✦

The good stuff I find

Things I Love

Favorite finds for getting dressed, making home feel like you, and spoiling a certain Frenchie.

From the shop

A few of my POPPY favorites, all in one place.

Browse shop favorites

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The Digital Library

Things I Make

Guides and tools I made to make things easier, from clearing your head to planning your next busy season.

Everyday Life & Creativity

The 10-Minute Reset cover

The 10-Minute Reset

Fourteen pages to get the noise out of your head and decide what needs your attention.

$13 digital · $38 printed binder

Digital download · Printed binder

Joy on the Days You Wouldn't Choose

A reflection guide for making room for ordinary good on complicated days. Includes an 11-page printable PDF.

$15

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What Else Could This Be?

A creativity workbook for turning an idea you keep thinking about into one small experiment. Includes an 11-page printable PDF.

$19

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Small Business Guides

Black Friday & Holiday Retail Playbook cover

Black Friday & Holiday Retail Playbook

Choose an offer, check your margin and build your holiday plan. Eight printable pages.

$29

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Small Business Content Calendar & Caption Kit cover

Small Business Content Calendar & Caption Kit

Fourteen days of post ideas, 20 adaptable captions and a reusable planning worksheet.

$19

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Tools for your shop

Retail Inventory Pricing Calculator

Turn invoice costs, freight and target margins into shelf prices.

$29

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Apparel Profit Calculator

Price custom apparel jobs, check your margin and create a customer quote.

$19

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Goldie Gail resting her chin on a sparkling gold floor

Resident scene-stealer

Goldie’s Corner

She’s my Frenchie, my favorite sidekick, and very much under the impression this is her website. Honestly, she makes a strong case.

Find Goldie on TikTok

From POPPY to By Carissa

Shop By Carissa

Rowe Casa

Looking for a Rowe Casa favorite from POPPY?

Shop Rowe Casa

Ellen, Obviously.

Ellen’s very own corner of the shop.

Shop Ellen’s collection

POPPY Favorites

A few familiar finds from the shop.

Browse the collection

For small business owners

Work With Me

I spent more than a decade in retail. If you need another brain for your shop, here are a few ways I can help.

Goldie asleep beside my laptop and notebook on a leopard blanket
Office assistant. Currently unavailable.

Black Friday Planning Package

Promotions, product features and a clear plan for your busiest weekend.

$150

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Holiday Marketing Express

Two weeks of holiday marketing with captions and ideas tailored to your shop.

$250

View details

Business Brainstorm & Action Plan

A working session and a written plan for whatever’s keeping you stuck.

$250

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Shopify Website Refresh

A clearer homepage, easier navigation and better-organized collections.

$600

View details

Business Clarity Session

One hour to sort through a business question and leave with three clear priorities.

$125

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Personal Gift Planning

A thoughtful gift shortlist for up to three people, with shopping links and a budget summary.

$75

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The Ordinary Good

People noticing people.

You don’t need an extraordinary story to deserve ordinary kindness.

Meet The Ordinary Good

Read & Explore

When everything feels important

Write down what’s pulling at you. Then pick the one thing that genuinely needs your attention today. Give everything else a place to wait so you can come back to it when you have room.

Explore The 10-Minute Reset
Carissa taking in a mountain view surrounded by autumn leaves

Look again at what you already have

Some people see teal as blue. Others see green. I think about that when I feel stuck on an idea. A question people keep asking might be the start of a guide. A skill that feels ordinary to you might save someone else an afternoon.

What’s one thing you already know, own, or do that someone else might see differently?

Explore What Else Could This Be?

Let’s talk.

Have a question about something I shared, made, or can help you with? I’d love to hear from you.

Email Carissa · Meet Carissa