By Carissa

A little extra,
in a good way.

I’m Carissa. I share finds worth texting a friend about, make tools I wish I’d had, and occasionally get upstaged by a Frenchie in a sweater.

Carissa holding Goldie Gail on a rocky mountain overlook
Goldie Gail wearing her cream sweater with pink hi lettering

From the Digital Library

What Else Could This Be?

You know that idea you keep putting in your Notes app? Let’s see what else it could be. This 11-page printable workbook helps you turn it into one small experiment.

Explore the workbook · $19

The good stuff I find

Things I Love

My favorite things for home, getting ready, and spoiling a certain Frenchie.

Rowe Casa

Looking for a Rowe Casa favorite from POPPY?

Shop Rowe Casa

Ellen, Obviously.

Ellen’s very own corner of the shop.

Shop Ellen’s collection

SeneGence

Makeup and skincare from my SeneGence collection.

Explore SeneGence

As an Amazon Associate I earn from qualifying purchases.

The Digital Library

Things I Make

Guides and tools I made to make things easier, from clearing your head to planning your next busy season.

Everyday Life & Creativity

The 10-Minute Reset cover

The 10-Minute Reset

Fourteen pages to get the noise out of your head and decide what needs your attention.

$13 digital · $38 printed binder

Digital download · Printed binder

Joy on the Days You Wouldn't Choose

A reflection guide for making room for ordinary good on complicated days. Includes an 11-page printable PDF.

$15

View details ↗

What Else Could This Be?

A creativity workbook for turning an idea you keep thinking about into one small experiment. Includes an 11-page printable PDF.

$19

View details ↗

Small Business Guides

Black Friday & Holiday Retail Playbook cover

Black Friday & Holiday Retail Playbook

Choose an offer, check your margin and build your holiday plan. Eight printable pages.

$29

View details ↗
Small Business Content Calendar & Caption Kit cover

Small Business Content Calendar & Caption Kit

Fourteen days of post ideas, 20 adaptable captions and a reusable planning worksheet.

$19

View details ↗

Tools for your shop

Retail Inventory Pricing Calculator

Turn invoice costs, freight and target margins into shelf prices.

$29

View details ↗

Apparel Profit Calculator

Price custom apparel jobs, check your margin and create a customer quote.

$19

View details ↗

For small business owners

Work With Me

I spent more than a decade in retail. If you need another brain for your shop, here are a few ways I can help.

Goldie asleep beside my laptop and notebook on a leopard blanket
Office assistant. Currently unavailable.

Marketing 101 with Carissa

Bring a product, offer, or post you’ve been trying to sell. We’ll look at what’s working, where customers might be hesitating, and what to try next. I’ll walk you through how a buyer might see it, and we’ll pick a change you can test.

$125 · 60 minutes

Ask about a one-on-one session ↗

Website Audit by Carissa

I’ll walk through your site like a customer and send you written feedback with three fixes to tackle first.

$100

View audit details ↗

Black Friday Planning Package

Promotions, product features and a clear plan for your busiest weekend.

$150

View details

Holiday Marketing Express

Two weeks of holiday marketing with captions and ideas tailored to your shop.

$250

View details

Business Brainstorm & Action Plan

A working session and a written plan for whatever’s keeping you stuck.

$250

View details

Shopify Website Refresh

A clearer homepage, easier navigation and better-organized collections.

$600

View details

Business Clarity Session

One hour to sort through a business question and leave with three clear priorities.

$125

View details ↗

Personal Gift Planning

A thoughtful gift shortlist for up to three people, with shopping links and a budget summary.

$75

View details ↗

The Ordinary Good

People noticing people.

You don’t need an extraordinary story to deserve ordinary kindness.

Read & Explore

When everything feels important

Write down what’s pulling at you. Then pick the one thing that genuinely needs your attention today. Give everything else a place to wait so you can come back to it when you have room.

Explore The 10-Minute Reset
Carissa taking in a mountain view surrounded by autumn leaves

Look again at what you already have

Some people see teal as blue. Others see green. I think about that when I feel stuck on an idea. A question people keep asking might be the start of a guide. A skill that feels ordinary to you might save someone else an afternoon.

What’s one thing you already know, own, or do that someone else might see differently?

Explore What Else Could This Be?

A little life lately

Notes from Carissa

What Goldie got into this week, a story from the driver’s seat, and whatever else I’d tell you if we had a few minutes to catch up.

Who Approved This?!

Here I am picking kids up, driving kids around, wondering when my mom is coming to pick ME up. 😂

Read Who Approved This?!

A book in the making

From Black to Bold.

For me, Black is when you’re living through something you can’t see clearly yet. You learn ways to get through it, and sometimes you carry those ways with you long after you need them. Bold is getting curious about why, telling yourself the truth about what you find, and having the courage to choose what you carry forward.

I’m writing about awareness, healing, faith, and the ways we can grow while staying true to who we are.

Read a reflection

Sometimes the question “Why do I keep doing this?” sounds like an accusation. I try asking it with a little more curiosity. What did this help me get through? What does it cost me now? What might I do differently if I could thank that old habit for getting me here and still give myself permission to change it?

Let’s talk.

Have a question about something I shared, made, or can help you with? I’d love to hear from you.

Email Carissa · Meet Carissa
Goldie Gail resting her chin on a sparkling gold floor

Resident scene-stealer

Goldie’s Corner

She’s my Frenchie, my favorite sidekick, and very much under the impression this is her website. Honestly, she makes a strong case.